There are several areas that communications and marketing is essential in modern government:
- Raising awareness of government policies and schemes so the public benefits from them;
- Influencing attitudes and behaviours for the benefit of the individual and the wider public;
- Supporting the effective operation of government services;
- Informing, supporting and reassuring the public in times of crisis;
- Enhancing the reputation of Essex at home and around the Country; and,
- Meeting statutory or legal requirements to provide public information.