This research explored people’s attitudes and behaviours around food waste, to help inform the design of future campaign activity and interventions aimed at reducing food waste across Essex.
An online research community was set up for 15 participants from across Essex to participate over a two-week period in May 2022, and a small virtual focus group was also held. Participants shared insights in response to a range of activities including surveys, diary entries, photo/video uploads, and provided feedback to questions and concepts.
We have used the COM-B behaviour change framework to explore key drivers of food waste and barriers to reducing waste, and developed a number of recommendations aimed at promoting desired behaviour.
Please read the report to find out more.