Communications and Marketing Strategy 2018/19

There are several areas that communications and marketing is essential in modern government:

• Raising awareness of government policies and schemes so the public benefits from them;

• Influencing attitudes and behaviours for the benefit of the individual and the wider public;

• Supporting the effective operation of government services;

• Informing, supporting and reassuring the public in times of crisis;

• Enhancing the reputation of Essex at home and around the Country; and,

• Meeting statutory or legal requirements to provide public information.